Teamswell

MARKETING TECHNOLOGY MANAGER

Teamswell is a high-growth nearshore outsourcing company working for US companies. Our mission is to help small and medium-sized US businesses grow and become more profitable by having access to highly engaged, skilled, and experienced talent at a fair price, and to generate career opportunities for bilingual professionals in Latin America with fair compensation and opportunities for professional and personal growth.

We are looking for a Marketing technology manager who is responsible for developing and executing marketing strategies for their organization. This person commonly works with a team of marketers, designers, copywriters, etc., to create compelling content that resonates with their target audience.

In Teamswell every team member has an instrumental role and impact on the success of our business and our client’s success, so we seek to have highly motivated individuals who thrive in a fast-paced work environment, who are intelligent, eager to work hard, reliable, and able to communicate effectively with all levels of an organization. Our Marketing technology manager will possess the skills and experience required, a positive attitude, and the ability to solve complex problems and work in a rapidly changing environment. We value people who are good communicators, quick learners, scrappy about finding creative solutions to problems, and conscious of their work quality. We expect all our team members to deliver excellence in both technical expertise as well as in their everyday relationships with their team.

CORE RESPONSIBILITIES

●        Manage and maintain our tag management system (e.g., Google Tag Manager) to track user behavior and collect valuable insights.

●        Implement and optimize tracking pixels and other tracking codes to measure marketing campaign performance.

●        Design, implement, and monitor marketing funnels to track user journeys and identify conversion opportunities.

●        Utilize webhooks and APIs to integrate marketing funnels with other systems and ensure data accuracy.

●        Manage and optimize our CRM system to streamline customer relationship management processes.

●        Ensure data integrity and accuracy within the CRM.

●        Leverage automation tools like Zapier to automate routine tasks and improve efficiency.

●        Integrate marketing technology tools to create seamless data flows and enhance reporting capabilities.

●        Analyze marketing data to identify trends, measure performance, and inform strategic decisions.

●        Create insightful reports and dashboards to communicate key findings to stakeholders.

●        Strong understanding of web technologies, including HTML, CSS, and JavaScript.

●        Knowledge of APIs, webhooks, and server-side scripting.

●        Proficiency in using marketing automation tools, analytics platforms, and CRM systems.

●        Experience with spreadsheet software (e.g., Google Sheets, Excel) and invoicing tools.

REQUIRED EXPERIENCE

●        Bachelor's degree in marketing, computer science, or a related field.

●        3+ years of experience in marketing technology or a similar role.

●        Proven track record of implementing and managing marketing technology stacks.

●        Strong analytical and problem-solving skills.

●        Excellent attention to detail and organizational skills.

●        Ability to work independently and as part of a team.

POSITION SCHEDULE DETAILS

●        Full-time remote position

●        Monday - Friday (40 hours/week)

BENEFITS & PERKS

●        Company-paid employee private health, emergency, basic life, and short-term disability insurance

●        Internet and Electricity subsidy